Krrish Group – Driving Walk-ins and Conversions Through Targeted CampaignsClient Overview

Krrish Group is a prominent real estate developer offering premium residential and commercial projects. They partnered with us to increase site visits and boost bookings for six of their flagship projects.

Objective

1. Run Facebook and Instagram ad campaigns to generate walk-ins for the six projects.

2. Drive successful site visits that lead to bookings.

3. Maintain a consistent 35% conversion rate for walk-ins from each campaign.

Phase 1: Campaign Strategy

Target Audience Analysis:We identified the ideal audience for each project based on:

• Location targeting: Focused on prospective buyers near project areas.

• Demographics: Families, professionals, and investors aged 28–55.

• Interests: Real estate, luxury living, and home investments.

Campaign Design:

• Ad Creatives: Highlighted unique selling points (USPs) of each project, such as amenities, pricing, and location advantages.

• Ad Formats:

  • Carousel ads showcasing project layouts and site visuals.

  • Video ads featuring virtual tours and testimonials.

  • Lead generation ads with pre-filled forms for seamless inquiries.

• Landing Pages: Dedicated project-specific pages with detailed information and call-to-action (CTA) buttons for scheduling site visits.

Phase 2: Execution Across Six Projects

Platforms:We leveraged Facebook and Instagram for maximum reach and engagement, tailoring ads for each project’s target audience.

Projects Covered:

1. Project A: Affordable 2 & 3 BHK flats.

2. Project B: Premium Flats in a gated community.

3. Project C: Commercial spaces for retail and office use.

4. Project D: Luxury apartments with modern amenities.

5. Project E: Affordable housing for first-time buyers.

6. Project F: High-end apartments with premium city views.

Key Metrics Tracked:

• Click-through rates (CTR).

• Cost per lead (CPL).

• Conversion rates (walk-ins and bookings).

Results Achieved

1. Lead Generation:

   • Generated a significant number of inquiries, translating into a 35% walk-in rate across all campaigns.

2. Site Visits:

   • A total of 500+ site visits were booked through the campaigns.

3. Successful Bookings:

   • Each project secured confirmed bookings directly attributed to the campaigns, driving a strong return on investment (ROI).

4. Performance Highlights:

   • Cost Efficiency: Campaigns optimized to reduce CPL by 20% over time.

   • Audience Engagement: High engagement rates with project videos and carousel ads, increasing awareness and trust.

Key Campaign Success Factors

1. Localized Targeting:

   
   

   Focused on potential buyers residing near the projects' locations, increasing the likelihood of site visits.

2. Compelling Creatives:

   
   

   High-quality visuals and videos emphasizing project USPs attracted user interest.

3. Seamless Follow-up:

   
   

   All inquiries were followed up with immediate responses, ensuring high conversion rates for walk-ins.

4. Data-Driven Optimization:

   
   

   Regularly analyzed campaign data to refine audience targeting and ad creatives, boosting performance.

Client Testimonial

"The campaigns significantly increased our site visits and helped us achieve bookings for all six projects. The strategic approach and creative execution by the team were instrumental in achieving these results. We’re thrilled with the outcome and look forward to future collaborations."

Conclusion

The Facebook and Instagram campaigns for Krrish Group demonstrated the power of targeted advertising in real estate. By combining audience insights with engaging creatives and data-driven strategies, we delivered outstanding results, ensuring walk-ins and confirmed bookings for all six projects.

Would you like assistance in scaling similar campaigns or exploring new strategies for your upcoming projects?